Boost your sales with our marketing approach

Owners all over the world display their confidence in ERA. Over 100,000 ERA Sign Posts and V boards stand or hang in exactly the right place across the globe. Discover the four foundations that pave the way for the smooth sale of your property.

An ERA Luxury Brochure is a high-quality folder containing full details of your property. It includes photos, plans, a description, the location and technical details. Potential buyers are given a brochure after the visit so that they can carry on daydreaming.

Neighbours often do the best word-of-mouth advertising. If they like living in your neighbourhood, they are probably only too pleased to tell their friends, family and colleagues looking for a property. Or perhaps they want to move there themselves? Thanks to the ERA Magic, your property is well known in the area and we’ll have found the right buyer in no time.

Everyone has their own ideas about what makes an attractive, comfortable home. However much love you have put into furnishing your home, potential buyers often think differently. With the help of the ERA Sales Guide you get valuable tips, free of charge, to make your property more attractive.

Using an interactive tool on the ERA website, potential buyers can define what conditions their future dream home has to meet. This is how we build up the ERA Buyers' Waiting Room, a comprehensive file of potential buyers who are informed immediately and automatically when a new, suitable property comes onto the market. Are you curious about how many potential buyers in our virtual waiting room are watching out for a property like yours?

We use a wide range of both off- and online channels to shine the spotlight on your property as much as possible. For example, your home is given its own landing page on ERA.BE, Belgium’s biggest estate agents’ website with over 1,000,000 visits per month!

Social media have long been an essential part of daily life and ERA is no exception. Did you know that over 9.5 million Belgians are active on social media? That’s 82% of the total population. We keep our followers up to date by regularly posting messages and stories.

At ERA, we know that standing still means going backwards. So we focus on digital marketing. To maximise visibility of your property, we advertise on social media, Google and even YouTube. Our focus on SEO (Search Engine Optimisation) and SEA (Search Engine Advertising) means that your property will not go unnoticed.

The quest for a new home starts primarily online these days. Potential buyers often make a quick initial selection on the basis of photos. If they are not good enough, people don’t look further to examine the details and never get as far as an appointment. So bringing in a professional photographer is not an unnecessary luxury.

And ERA goes a step further. Thanks to the ERA Virtual Tour on ERA.BE, as a seller you will only receive visitors who are genuinely interested in your property. They arrive well prepared and that saves you a lot of time and effort.

The range on offer on the real estate market is wide, so there is a lot of choice. Potential buyers look not only at the condition of the property, but also, more and more often, at its attractiveness. If you want to get a good price for your home, real estate styling or 3D furnishing is definitely a good idea.

On four Saturdays, potential buyers can visit over 1,200 properties without an appointment. As a seller, you can welcome a number of interested parties in a single day. With a strong likelihood of success: we find a buyer for one in three participating homes thanks to the ERA Open Houses Day.

Buying or selling a house or an apartment is one of the most important decisions of your life. That’s why the free basic cover provided by this unique guarantee gives an assurance that the fixed mechanical installations in the property work as they should. If an installation breaks down, we provide a reliable professional to repair it as quickly as possible.

Moving house soon fills not only your diary, but your mind as well. This causes stress that you can do without, just like the junk in your attic. Luckily, your ERA estate agent will give you an ERA Moving Checklist: a checklist that clears your head. That way, you can enjoy your new home quickly.

The start of your new story can be daunting. Among other things, you have to tidy up, pack and send out change of address notices. So we at ERA are happy to help you on your way. To make moving a little easier, you can use our free ERA Moving Boxes. Many ERA estate agents also have an ERA Moving Van which you can use free of charge as a buyer, seller or landlord.