How can I advertise my property?
Estate agents use their extensive network combined with physical and online publications, ads and years of experience promoting properties. Below is an overview of what you or your estate agent can do to place your property on the market optimally.
Websites
There are many websites where you can list your property, often for a fee. Another option is to create your own website. It’s not that difficult, but have you thought about how you will attract visitors to your website?
Have you decided to work with an ERA estate agent?
Then you've chosen the best of both worlds. ERA.BE is visited almost one million times a month. ERA Search allows prospective buyers to indicate what their dream home looks like. As a seller, you can check the ERA Buyers' Waiting Room to see how many people are looking for your home.
contact us
Can't see the wood for the trees? Feel free to contact the ERA broker in your area.
newspapers and flyers
Besides websites, you can choose to advertise in “offline media”. This includes the regional newspaper in your neighbourhood, which often has a “private sale” section. You can also design attractive flyers (or have them designed) and distribute them in mailboxes in your area to reach more people.
Have you decided to work with an ERA estate agent?
Have you decided to work with an estate agent? Then you can count on this publicity too, even on a national level. Your property will appear in the newspaper supplements of Het Nieuwsblad, Gazet van Antwerpen and Het Belang van Limburg during the ERA Open Houses Day. Furthermore, professional flyers of your property will be designed and distributed to inform your neighbourhood first.
We could count on quick and good advice from our ERA broker.
Etienne
social media
Post a message about your property on your social media channels periodically. Always add a link to your property's page, where they can find all the information. You'll also find lots of regional groups on Facebook (“For sale in...”) where you can advertise for free.
Have you decided to work with an ERA estate agent?
Then your property will be featured on various channels that reach a wider network than your personal friends and acquaintances. Those looking for a property often follow several real estate offices on social media. Your buyer is a lot more likely to be among them.
advertising
Do you want to reach more people yourself? Then consider creating (paid) ads to get your property noticed by a larger audience. There are options on social media and various websites to increase the reach of your message.
Have you decided to work with an ERA estate agent?
Then you can rest assured. Your estate agent will automatically advertise to the correct target groups so that your home sells quickly and efficiently at the right price. These include channels such as Facebook, Instagram, Google and even Bing. We ensure maximum reach.
Professional photos and text
Before taking the steps above, you must have excellent photos and an engaging text. This is the only way to put your property in a favourable light. Prospective buyers gain a first, crucial impression based on the photos. They will only consider requesting a viewing if the written description also appeals to them. So be sure to contact a photographer and have your property description written by a copywriter.
Have you decided to work with an ERA estate agent?
Then you don't need to worry. Your estate agent will take on these tasks and immediately contact the right people to supply the best photos and texts. Depending on the property, we opt for drone photography or 3D rendering! Our estate agents even provide stunning 360° photography that allows potential buyers to digitally walk through your property from the comfort of their home. Isn't that fantastic?
Selling your property? So arranged.
Road map
Current step - step 7
How can I advertise my property?
If you are selling your home, reaching as many potential buyers as possible on as many different channels as possible is crucial. The more people you reach, the more likely the final selling price will be higher and your property will sell faster.
Step 8
How do I guide visitors around my property?
The time has come! Your advertising is paying off. It may sound a bit odd, seeing as you know your property, but practice the tour you will give potential buyers with a critical friend in advance. That way, you can prepare for more difficult questions.
Step 9
How do I negotiate the selling price?
Have the guided tours gone well, and are the first prospective buyers interested in buying the property? That’s great! It's time to negotiate the selling price.
Step 10
How do I make the sale of my home official?
The sale of your home is made official in two steps. First of all, a sale agreement must be drawn up and signed. This is followed by the notarial deed through the notary.
Step 1
Buy first or sell first?
Will you be moving? First, decide whether you want to buy your new home before or after selling your current one. We briefly list the pros and cons.
Step 2
When is the best time to sell my home?
Is there such a thing as “good” or “less good” time to accelerate the sale of your home?
Step 3
Selling with or without an estate agent?
You can sell your home entirely on your own or let an estate agent take care of it for you.
Step 4
Get your home prepped
Before taking photos or welcoming potential buyers, it is important to prepare your home to make the best possible impression on future owners. In industry terms, this is called “home staging”.
Step 5
How do I determine the value of my house?
How much is your house worth? The most important element in selling your home is, of course, the asking price. It's crucial to start with the correct price. After all, there are many risks when your pricing is not accurate.
Step 6
What mandatory documents do I need?
If you sell your home through an estate agent, they will take most of the administrative hassle off your hands. If you are selling your house or flat yourself, you will need some documents to be able to sell your home.
Planning to sell?
